The personal right gives a comprehensive protection in free development of own personality. It also protects the right to carry economic activity and the scope and field of respect of companies. This is of considerable practical relevance in the area of public reporting or statement about people, organizations and companies, or their image or representation, like in social media. Expressions like:

• Rights regarding one’s own image
• Data protection
• Name
• Honour
• Right to carry on business established and practiced
• Company personality
• Copyright character
• Informational self determination
• Confidentiality and Integrity of information technology systems